The truth about Search Engines

The Myths about a website 

The Truth about Search Engines

Search Engine marketing is not everything it professes to be. It certainly is not the traffic producer that you have been told it is. Search engines are important, but they should only be a small part of your marketing efforts. You should be able to submit to them, then forget them. But that is unfortunately not the case. How are you going to beat out the other 3,000,000,000 (3 billion) web pages on the internet? Your web site is in competition, for a top listing, with every one of them. What do you have that they don't? You are not going to beat them all!

I am now using the web hosting product site-build-it. It is easy to use and offers most of the tools you need to market a web site effectively. It has
  • Easy creation of web pages without having to understand technology
  • automatic submission to search engines
  • a link exchange program which makes reciprocal linking easy
  • A automated PPC system
  • Statistics that let you evaluate the success of your effectiveness on the internet
  • A newsletter facility which enables email marketing really easily.
  • A keyword search program that actually tells you which keywords are worth targeting
  •  

There are no tricks that allow you, as a Web Site owner or webmaster, to ensure that your pages appear at the top of the search engine's query result lists. If someone had figured out a way to influence the search engines and was using it, don't you think the search engines would find out and correct the problem?  Now don't misunderstand me here, I'm not saying there aren't professional web marketers out there that can't influence the search engine query results. There are but they have spent years to learn their craft and have 1000s of hours of experience. I'm saying that kind of service and experience isn't available to most of us trying to grab just a little piece of the web traffic for ourselves. Even if we could find experts like that, we probably couldn't afford them. Stay clear of those marketers who only know how to submit your website over and over again. There is more to marketing than submitting.

Honest web marketers will design a complete program that would be different than anyone else's plan. It would be specialized to your website and your needs. Just as real-world businesses might need salespeople, magazine ads or perhaps sales counters, others might need only a catalog. Websites are the same as those real-world businesses except in this new world of the internet we don't even know what we need and have to rely on the expert advice of others. Building a lot of properly constructed web pages and having dozens of reciprocal links is the secret; not repeating keywords, resubmitting to a 1,000 link pages, resubmitting monthly or making extra fake pages. Spend your time and energy on a website that is worth putting at the front of the pack.

If you have a lot of links to your web site, the robots will find you faster and more often, as they travel the Internet. They will spider your pages more often and they will believe your site is more popular than the others. This will also automatically submit your pages to search engines, with you never having to do that chore again, once you have the reciprocal links pointing to you. This will put you near the top of their listings.

Two simple concepts for your web site's success.

Four Steps to get visitors to your site:

 


More resources about building an internet marketing strategy for tourism services using the internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably. 

marketing20 se myths Links

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

marketing20 se myths

 

 

 

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