Viral Marketing & the Internet.

Viral marketing increases online sales! This concept seems to pop up everywhere on Internet marketing resources. So what exactly is viral marketing? The simplest way to explain viral marketing is to think in terms of mainstream networking. We call it "word of mouth" in the tourism industry. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion. 

By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free "carrier" tool for that marketing message or a means by which it is easier for people to spread the word about your products and services.  The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.

How can a tourism related website implement viral marketing?

Postcards

Offline Brochure as PDF

Tell a friend

Tell a friend and be entered into our competition

Writing Articles as a viral marketing tool

Ezines and viral marketing

Viral marketing doesn't stop online

Viral Marketing creates a win/win situation for all parties. The user is provided a service or valuable information for free and in turn provides your site with free advertising. Start turning your web site visitors into part of your online sales force!


More resources about building an internet marketing strategy for tourism services using the internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably. 

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