How to Start to establishing your Web Presence.

Part of the success of most small tourism businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, and low entry costs. But to receive those benefits, you must first get your web site off the ground which means you need to select an effective domain name and find reliable web hosting.            

The tips below can help you accomplish both goals successfully and get started.

Picking a Domain Name

When it comes to choosing your web site's domain name, you need to keep a few things in mind:

Once you do select a domain name, you should consider registering other variations of the name. That way if someone uses the wrong extension or adds a hyphen, he or she still end up right where you want them.

Here are some good places to register your domain:

Choosing Web Hosting

You could literally go crazy trying to compare all of the hundreds of hosting plans and providers on the market. To narrow down your options, talk to friends and business associates who have professional web sites. Ask them which providers they use or recommend. Also ask them what problems they have and if the site is sucessfull.

Once you've found a manageable number of potential providers, you can begin to compare plans. Here are a few things you should focus on:

Also, as far as possible, try to choose a hosting company that allows easy upgrade/downgrade between plans. This way you can trim down your costs to the maximum.

Using these tips and suggestions, you should easily be on your way to establishing a successful web presence and to reaping all the benefits the Internet has to offer.

My recommendations for Web site Hosting

  1. site-build-it
    This costs about R3000  a year and is by far the best offer and most complete service offered anywhere that I have seen. So much so they are my provider and it powers this site. So far You get the following package: 

More resources about building an internet marketing strategy for tourism services using the internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably. 

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