Getting a professional to build your or optimize your website

There are many factors to consider when selecting a professional to build your website and if you already have your own website then the selection of a person to optimize your site such that it gets ranked well in the search engines. Unfortunately, many businesses that haven't previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept. There is no doubt without the search engine optimization your site will NOT be successful. The following article is intended to help in the selection process and better still motivate you to just do it yourself.

 

Sidebar: site-build-it is a product that is perfect for everyone who wants to have an internet presence for their tourism service. It lets you build the site affordably yourself without having to understand the technology.  If you can surf you can build your own site.

This is the approach I recommend rather than letting a professional do it for you as its very costly

Promotion of a website through search engines is the most important factor regarding a website, it is not an art of black magic

Approach

I meet few people who have understood the importance of optimizing a website for search engine. This is by far the most important issue regarding a website. There are many different approaches and levels of service available to anyone looking for a search engine optimization company. Never rely on tricks to increase your search engine ranking. Anyway there are few that work nowadays and those few that still do work will also get detected and penalize you in the long run. You probably also want to be certain that your vendor doesn't work with your competition. 

Here are important questions to ask your potential search engine optimization company:

Results

Almost every search engine optimization company has a "brag book" of positions that they have achieved. However, looks can be deceiving. When evaluating the past results of a search engine optimization company, there are really five important components to consider.

Ongoing Support and Reporting

As previously mentioned, search engine optimization is an ongoing process, rather than a one time "quick fix". If you intend to use your search engine optimization company to help you improve and maintain your positions, you should ask to see a sample monthly report. As the quality of reporting can vary from firm to firm, consider the following three items in your evaluation:

Cost

Obviously, this is a large consideration for most companies, but focusing too much on cost and not enough on results can hinder your chances for success. Some things to remember:

References

If a search engine optimization company you are considering is unable to provide you with references, you may want to look elsewhere. In almost every business, excellent references are a necessity when considering expenditures over a certain dollar figure. Why should choosing a search engine optimization company be any different? Some optimization firms may cite "confidentiality" reasons, but search engine optimization is no longer considered the black art that it once was. Every legitimate firm should have at least two clients (past or present) that you can call upon. Here are some important questions to ask when you do:

CONCLUSION

Search engine optimization can drive numerous, targeted prospects directly to your website, typically at a fraction of the cost of traditional marketing. However, as with most things, your results will only be as good as the people you work with. By taking the time to carefully evaluate search engine optimization vendors before signing a check, you will take much of the guesswork and uncertainty out of the process - and greatly increase your long-term chances for success. Your other alternative is to learn to do it yourself which is affordable and doable and does not require any technical skill at all


More resources about building an internet marketing strategy for tourism services using the internet

If you have any questions about any of this then drop me a mail or give me a ring 036/3523143 and I will see if I can help you. I am not an internet expert or an internet provider rather a tiny guest house owner in the foothills of the Drakensberg. All I can give you is a wealth of information on how to go about promoting your tourism service by building a website yourself affordably. 

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